Browse by subject
Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics, Second Edition
- Mark Paich (Lexidyne, LLC, Colorado Springs, CO, USA)
- Corey Peck (Lexidyne, LLC, Colorado Springs, CO, USA)
- Jason J. Valant (Lexidyne, LLC, Colorado Springs, CO, USA)
- ISBN
- 9781420087703, 1420087703
- Size
- 6 x 9
- Pages
- 368
- Edition
- Second
- Pub Date
- March 2009
This guide provides a framework for dynamic modeling to help marketers, forecasters, and brand planners achieve these objectives:
•predict behavior of patients, physicians, and R&D processes
•build a successful brand management strategy
•target a wider audience
This text discusses explains how dynamic modeling addresses issues faced by pharmaceutical firms. Dynamic modeling’s positive effects are supported by articles from business publications, literature reviews, definitions sections, and collectable market-level data.
Strategies discussed:
•cross-functional coordination and knowledge integration
•diffusion, segmentation, quantification, and ultimate calibration
•choice models, conjoint analysis, competitive sets, data collection/estimation, and market calibration
•three basic analysis platforms (patient dynamics, doctor adoption, treatment attractiveness)
More products like this:
- Pharmaceutical Product Strategy
- Pharmaceuticals: Where's the Brand Logic? Branding Lessons and Strategy
- Oral Drug Absorption: Prediction and Assessment, Second Edition
- Generic Drug Product Development: International Regulatory Requirements for Bioequivalence
- Good Laboratory Practice Regulations, Fourth Edition
- Generic Drug Product Development: Specialty Dosage Forms
- Preclinical Drug Development, Second Edition
- Thrombus and Stroke
- Fetal Cardiac Function
- Agrow World Crop Protection News
